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the-independent.com

Observed activities (68)

This chart shows the total unique trackers seen on this website. Rather than an exact count per page, it shows the diversity of trackers seen over multiple visits.

Filter the list by category to view subset tracker types.

Sorted by frequency of appearance on domain subpages

1.
DoubleClick
94.47% • Google • Advertising
2.
Piano
94.02% • Piano • Utilities
3.
ChartBeat
89.07% • ChartBeat • Site Analytics
4.
ScoreCard Research Beacon
88.94% • comScore, Inc. • Site Analytics
5.
Adobe Audience Manager
88.57% • Adobe • Advertising
6.
Google
75.38% • Google • Advertising
7.
Taboola
63.68% • Taboola • Advertising
8.
Amazon Advertising
62.29% • Amazon • Advertising
9.
Permutive
55.11% • Permutive, Inc. • Advertising
10.
Braze
33.75% • Braze • Site Analytics
11.
Viafoura
24.4% • Viafoura • Advertising
12.
AMP Project
17.47% • Google • Misc
13.
Google Static
16.82% • Google • Hosting
14.
JW Player
13.62% • JW Player • Audio/Video Player
15.
Google Tag
11.91% • Google • Advertising
16.
jsDelivr
10.29% • • Hosting
17.
Dotmetrics
9.31% • • Site Analytics
18.
AppNexus
8.49% • Microsoft • Advertising
19.
TradeDesk
8.47% • The Trade Desk • Advertising
20.
PubMatic
7.4% • PubMatic, Inc. • Advertising
21.
Rubicon
7.11% • The Rubicon Project, Limited • Advertising
22.
Index Exchange
7.09% • Index Exchange, Inc. • Advertising
23.
Kargo
7.02% • Kargo • Advertising
24.
Criteo
5.98% • Criteo • Advertising
25.
Adyoulike
5.74% • Open Web • Advertising
26.
DoubleVerify
5.68% • DoubleVerify • Advertising
27.
gumgum
5.67% • GumGum • Advertising
28.
X Corp.
5.4% • X Corp. • Social Media
29.
Google APIs
4.0% • Google • Hosting
30.
eXelate
3.94% • Nielsen • Advertising
31.
Bidswitch
3.93% • Criteo • Advertising
32.
Google Fonts
3.91% • Google • Hosting
33.
X Syndication
3.87% • X Corp. • Social Media
34.
Google AdServices
3.72% • Google • Advertising
35.
Piano Analytics
3.71% • Piano • Site Analytics
36.
cXense
3.71% • Cxense • Advertising
37.
Google Syndication
3.2% • Google • Advertising
38.
Google User Content
2.74% • Google • Hosting
39.
YouTube
2.68% • Google • Audio/Video Player
40.
LiveRamp
2.05% • LiveRamp • Advertising
41.
OpenX
1.93% • OpenX Software Ltd. • Advertising
42.
RTB House
1.82% • RTB House • Advertising
43.
sovrn
1.51% • Sovrn Holdings Inc • Advertising
44.
SMART AdServer
1.46% • Smart Adserver • Advertising
45.
Beeswax
1.46% • Beeswax • Advertising
46.
33Across
1.42% • 33Across • Advertising
47.
TripleLift
1.42% • TripleLift, Inc. • Advertising
48.
Rhythmone Beacon
1.4% • RhythmOne, LLC • Advertising

11.61

Trackers Per Page Load

9.45

Tracking Requests Per Page Load

11.31%

Trackers Requests / All Requests

1.63MB

Data Saved

Tracking Methods

Cookies

Cookies are files placed by the website, stored in the browser that is are used to identify you to the website. Learn more

What is a tracker? Where does the data come from?

Tracker Diagram

This diagram maps trackers on this page to their related categories and parent companies. The connecting flows visualize which companies provide trackers in each category and the volume identified across the site.

Tracker categories

Tracking companies